Best Accounting Firm TaglinesMay 4, 2012 By Leave a Comment 
“Every company hopes to create an advertising tagline for their product or service that stands the test of time, but Philadelphia’s N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined “A Diamond is Forever” in 1948 for Johannesburg, South Africa, diamond company DeBeers,” [...] Does Your Practice Need A ‘Referral Engine?’April 11, 2012 By 2 Comments 
Source: Catalyst Enterprise Solutions Most business owners and accounting practice managers believe that whether clients and customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart professional practice managers and other business owners [...] Social Media Use Survey of CPA FirmsMarch 11, 2012 By 2 Comments 
According to the results of the 2011 CPA Social Media Survey, LinkedIn and Facebook are the two most popular social media used by CPAs and accounting firms. Source: Barry MacQuarrie - A 2011 survey, conducted for the the second year, had the goal of determining if accounting professionals are adopting or avoiding social media. More than 650 accounting professionals participated [...] Blogging for Accountants part-2February 28, 2012 By 4 Comments 
Guest post by Lynnea Bylund Business blogging is not new, it started over a decade ago. And blogging is important to the marketing efforts of small and medium size accounting firms. As we revealed in part-1 Blogging for Accountants, a major important aspect of business blogging is inbound lead-inquiry generation via organic search. Regular blogging increases search visibility by [...] Business Blogging for Accountants – part 1February 24, 2012 By 9 Comments 
This is the first part in a series, for accountants and other business owners. Source: Catalyst Enterprise Solutions – We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many other [...] |
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