The Future of QuickBooks Desktop: What’s Next?

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Everyone has been wondering what the future of QuickBooks Desktop will be. Some may say that QuickBooks online is the future in cloud technology. However, Intuit Senior Vice President and General Manager of the Small Business Financial Solutions, Dan Wernikoff, said, “We are never discontinuing it. I can’t see a time when we are not doing a desktop release. We will still do over a million units of the desktop this year. The point we make about new users, over half are coming into QuickBooks Online this year? It’s still almost half that are coming in to the desktop also.”  Intuit has been trying to make it very clear that QuickBooks Desktop will not be discontinued anytime soon. However, if you go to Intuit’s website it’s difficult to find information about any of the desktop products. (Source)

See also: The Benefits Of DaaS

While QuickBooks Online is a global platform, Intuits CEO Brad Smith states that “We are making important product changes to continue to delight our QuickBooks desktop customers, many of whom will be cloud customers in the future.” For those of you worried thinking that the end of QuickBooks Desktop is near, you’d be happy to hear this. “Our goal is to attract them with a compelling online experience and incentives to move to the cloud. To that end, we are strengthening our desktop products beginning in 2-15 by delivering ongoing releases to continuously improve the product experience, support operating system updates, and provide access to connected services.”

See also: A Look Inside QuickBooks Online vs. QuickBooks Desktop

Let’s figure out why people might be worried about QuickBooks Desktop disappearing. Many people believe that QuickBooks Desktop is more expensive than QuickBooks Online. Intuit has only just recently increased the price of the desktop software in the beginning of 2015. According to Sleeter, “Intuit still sells a lot of units of the desktop product, and they recognize that their existing desktop user base represents a significant source of income.”

See also: Why Every Business Should Have A Disaster Recovery Plan On The Cloud

Another reason why QuickBooks Desktop isn’t going anywhere anytime soon, is growth. With QuickBooks online, users have to pay for each file separately, whereas QuickBooks Desktop charges at a flat rate, giving your company the opportunity to grow. If your company begins to grow with QuickBooks Online, you’d have to pay for each file per user which could cost thousands of dollars. QuickBooks Desktop encourages companies to grow by offering access to mobile devices, unlimited automatic data backups and much more. In the end, your company can benefit from using QuickBooks Desktops, therefore it’s not going anywhere anytime soon.

See also: 5 Predictions For Cloud Computing in 2015

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The Benefits Of DaaS

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DaaS:

Why Put Your Desktop In The Cloud?

DaaS, also known as Desktop-as-a-Service, simply puts your desktop in the Cloud. Once you become more familiar with the concept of DaaS, you will begin to understand the benefits of putting DaaS in the Cloud. This gives companies the ability to access data and apps from anywhere at any time via an internet connection. Not keeping important, confidential information at the office allows businesses to have a flexible and mobile work environment.

See also: How Social Media Will Help Your Small Business Blossom

Scalability

DaaS is subscription based, therefore, it allows scalability. This means that when your company expands, the Cloud expands with you, making it easier for companies to manage their budget. Also, DaaS requires no up-front installation fee, since all data and information is kept in the Cloud.

Communication

When running a successful business, communication is key. What goes hand in hand with communication? Collaboration. Whether you are in the office, out in the field or at home, DaaS gives you the ability to connect from afar. Some companies have employees working remotely, therefore mobility is essential for companies to prosper.

See also: Why Every Business Should Have A Disaster Recovery Plan On The Cloud

Cost Efficient

Another benefit of putting DaaS in the Cloud for your business, is the fact that the Cloud is cost efficient. Since DaaS reduces capital expenditure costs and reduces costs spent on hardware, businesses can save money annually while at the same time keeping up to date with the latest and greatest forms of technology.

Security

It’s important to have your data and information in a safe and secure place, that’s where the disaster recovery plan comes into handy. By having your DaaS in the Cloud, the disaster recovery plan can protect precious data from natural disasters, accidents, theft or even hackers. The Cloud provides consistent and redundant back-ups so you can rest assured that any data or information whether it’s confidential or not, will be in a safe place.

See also: LinkedIn, Google+, Facebook, Twitter: Why Your SMB Should Use All Four Social Media Platforms

DaaS is popular among professional environments allowing companies to have the ability to be flexible within a working place. The ability to work from anywhere at any time allows employees to have a more collaborative approach at how they do business. There’s really no excuse for companies to not make the move to DaaS, if you haven’t yet, you’re missing out.

See also: To Have A Managed Or Unmanaged Private Virtual Server, That Is The Question

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How Social Media Will Help Your Small Business Blossom

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With all the technology available these days, ignoring social media services is a big mistake for any business owner. Social media has changed the way we communicate in all aspects whether it’s with friends, family or business professionals. It’s important to know how to use social media services to boost traffic to your website, create more awareness or simply just to connect with others. Another thing to keep in mind is to know your audience. The Guardian said it well, “If you try to speak to too many you will end up speaking to no one.” Since social media is a two way street, customer feedback is a great way to engage with audiences and build relationships. Here are the necessary steps that are needed to be taken in order to increase your business audience.

See also: LinkedIn, Google+, Facebook, Twitter: Why Your SMB Should Use All Four Social Media Platforms

Step 1. Build and Maintain Your Online Reputation

How people in your industry view you is incredibly important. For a company to maintain a respectable reputation on social media is as important as maintaining a credible reputation when you were a teenager in high school. It’s smart to pay attention to what is being said about you and/or your company. If there is false information or any problems floating around on social media about your company, it’s best to comment and respond with helpful information as soon as possible.

See also: To Have A Managed or Unmanaged Private Virtual Server, That Is The Question

Step 2. Draw In Prospective Clients

 Social media is the place for companies to take advantage of gaining attention and standing out from other competitors. It’s incredibly useful to use creativity and strategy in order to engage and inspire future clients. When responding to your audience on social media, it’s nice to take interest in prospective clients and make sure to stay “real” when responding to their comments and questions. This will attract potential clients and increase the volume of your audience.

See also: Public, Private, Hybrid. Which Cloud Is Best For QuickBooks Hosting?

network-devices-connected-through-cloud-computing_fkVpmk_uStep 3. Connect With Fellow Business Professionals

In the world of online business, it’s beneficial to network with others in your industry. By taking the time to connect and comment on their posts, you build friendships and reciprocity. By giving others attention and following their posts, they will do the same in return which will increase followers and build relationships.

Step 4. Broaden Your Marketing Efforts

Don’t be afraid to branch out. Traditionally, there are several different outlets for marketers to connect to. By combining PR abilities, online advertising and social media, you’re essentially taking the old traditional way of marketing and applying it online which will boost your business.

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Step 5. Save Time and Money

There are websites such as HootSuite and Social Sprout that allows you to post on multiple social media servers all at once. This will help you and your company save countless hours by not having to log in and out of Google Plus, Facebook, Twitter, LinkedIn, etc.  It’s good to have a strategy so you can save time and money.

Step 6. Attract People to Your Website/Blog

If you are unfamiliar with Google Ad Words, keywords, or tags, it’s time to do some research. It’s important to understand what keywords and phrases your company can use in order to attract attention to your business. It’s recommended to incorporate newsletters, blog posts in addition to your company’s website. Something else to keep in mind is that content is everything. The higher quality of the content, the more attention and feedback you will receive. High quality content needs to provide up to date information and should consist of topics that are interesting enough to engage targeted audiences and attract businesses and clients.

See also: A Look Inside QuickBooks Online vs. QuickBooks Desktop

Step 7. Maintain Relationshipshandshake and sunlight

Nurturing professional relationships with clients is just as important as maintaining relationships with family and friends. Whether they are past or present clients, keeping a strong rapport with them will build connections which will be beneficial in the future for you and your company.

In addition, It’s important to know how you want people to view your company. Remember that once something is posted on social media, it stays there, so be sure to brand your company carefully. Know who you are reaching out to. By recognizing your audience, you will have a better way to attract specific viewers.  Any business owner should be taking advantage of social media and how it can benefit businesses. When used correctly, businesses will be able to save money on marketing costs, gain feedback and most of all build a community. It’s important to be heard, therefore it is highly recommended to not only get on one social media service, but consider using all of them for example Google+, LinkedIn, Facebook, Twitter, etc.

See also: 7 Ways Construction In The Cloud Can Help Your Company

Why Every Business Should Have A Disaster Recovery Plan On The Cloud

Accidents Happen.
Prevent Them Before They Get To You
Cloud Disaster Recovery Plans are Essential

The loss of data and important information can ruin any business. This blog will help you learn more about how important it is to have a disaster recovery plan, and why the cloud is a great choice for you and your business.

Let’s be honest, we are all human and accidents happen. In fact, U.S. airports report approximately 637,000 laptops are lost each year. (Source)  Whether it’s accidentally left behind, or stolen- it’s gone. In fact, there was a case last year when an undercover detective got his laptop stolen. Whoever the thief is now has possession of over 2,000 social security numbers and drivers license numbers. That’s not even the worst of it. The laptop also contained extremely important criminal justice information, including confidential information about crime victims, witnesses, police officers and suspects.

See also: Public, Private, Hybrid. Which Cloud Is Best For QuickBooks Hosting?

And then there’s mother nature, who, as we all know works in mysterious ways. When Hurricane Sandy hit New Jersey, it cost more than $819.8 million in disaster recovery loans, according to the United States Small Business Administration. (Source)

From power outages resulting from storms, flash floods, electrical fires- your precious data could be lost in an instant. This is why it’s important to understand how crucial it is to have the Cloud with a disaster recovery plan.

Some companies have a tendency to go without a disaster recovery plan until a problem occurs and sadly it’s too late to retrieve the lost data and information. “The Institute for Business and Home Safety reports that 25 percent of companies never reopen after a major disaster.” (Source)

See also: 5 Predictions For Cloud Computing In 2015

How does it work?

The clouds disaster recovery plan is best described by having two sections: a cloud backup component and an on-premise backup. Even after a significant disaster, these two parts work together in order to get your company quickly back up and running. Here’s a simple graph showing how Cloud9 Real Time’s disaster recovery plan works:

Cloud9 Real Time Data Center Redundancies

 

Talk to Cloud9 Real Time about different Disaster Recovery Plans today!

Is it affordable? What about for SMBs?

Yes. The cloud disaster recovery plan has been widely popular even for smaller companies who may not have the IT infrastructure for a complicated on-premise system. “Among U.S. companies, the average cost of downtime for a small or medium business is over $8,500 per hour.” (Source)

What about scalability?

With the clouds disaster recovery plan, if your business grows, the cloud will grow with you. This makes things easier since companies won’t have to spend thousands of up front costs for services they don’t need. Cloud disaster recovery allows you to pay for what you need- when you need it.

See also: Premise IT vs. Cloud Computing: What You Need To Consider For Your Business

And data protection?

The disaster recovery plan automatically saves and backups your data and confidential information, so that it is secure. The data is protected in real time and is stored in multiple devices to ensure the highest quality of security.

SafeWalletLogoThere are countless disaster recovery success stories out there. Dan Stone, an IT specialist shared his story in an interview with Latisys. “One of our clients supplies to internationally known car manufacturers. All companies operate 24/7, so there is a strict zero downtime policy. Every minute of downtime can equal hundreds of thousands of dollars of losses, and extra costs for staff to catch up on hours lost in the factories.” (Source)

If your company isn’t using the Cloud to back up data, information and applications then it is definitely time to consider making a change and hopping to the Cloud.

Be smart, prevent disasters before they start.

See also: 7 Ways Construction in the Cloud Can Help Your Company